Director - Entertainment PRS, Malayalam
Core
Director leading Product & Revenue Strategy for Malayalam entertainment channels, acting as a key link between Programming/Content and Sales teams to optimize channel inventory and drive revenue.
Role type
Director, Product & Revenue Strategy (Entertainment)
Builds
Revenue plans, pricing strategies, client packages, and sponsor packages for Malayalam genre channels.
Domain
Entertainment Media / Advertising Sales
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, Pricing strategy, Revenue forecasting, Client deal structuring, Competitive analysis, Financial accountability, Stakeholder management, Analytical thinking, Negotiation, People management
Preferred skills
MBA/PGDBM from premier or Tier 1 management institute, 10-13 years post-qualification experience
Technologies
BARC data, Rate cards, Client dockets, Pitch decks
Responsibilities
Define pricing strategy and benchmarks for the channel, build client-wise strategies and monthly packages, create revenue business plans and track performance vs. annual plan, develop insights into genre behavior to customize pitches, liaise with programming teams to identify monetization opportunities, prepare client pitch decks and review decks, manage yield objectives and maximize channel revenues.
Seniority
Director, strategy & mentorship
