Director - Entertainment PRS, Malayalam
Core
Director leading Product & Revenue Strategy for South Indian (Malayalam) entertainment channels, acting as a key link between Programming/Content and Sales teams to optimize channel inventory and drive revenue.
Role type
Director, Product & Revenue Strategy
Builds
Revenue plans, pricing strategies, client packages, and sponsor packages for Malayalam entertainment channels.
Domain
Media & Entertainment / Advertising Sales
Required skills
Strategic planning, Pricing strategy, Revenue forecasting, Client deal structuring, Competitive analysis, Financial accountability, Stakeholder management, Analytical thinking, Negotiation, People management
Preferred skills
MBA/PGDBM from premier institute, 10-13 years post-qualification experience
Technologies
BARC data, Rate cards, Pitch decks, Review decks
Responsibilities
Define pricing strategy and benchmarks for the channel; Build client-wise strategies and monthly packages; Create revenue business plans and track performance vs. annual plan; Develop insights into genre behavior and advertiser patterns; Engage with sales teams to design attractive packages and support roadshows; Liaise with programming teams to identify monetization opportunities; Analyze market trends and competition to drive revenue targets.
Seniority
Director, strategic leadership & team management
