Portfolio Marketer
Core
Define market positioning and execute go-to-market strategies to drive adoption and growth for climate technology products.
Role type
Senior Marketing Manager (Go-to-Market & Sales Enablement)
Builds
Go-to-market strategies, sales enablement tools, and commercialization packages for HVACR and cold chain solutions.
Domain
Climate technology / HVACR / Cold chain
Deliverable
product features
Required skills
Go-to-market strategy, sales enablement, persona mapping, buyer journey development, messaging frameworks, cross-functional leadership, data visualization, CRM proficiency, analytical decision-making
Preferred skills
Bachelor's degree in business/marketing, advanced persona mapping knowledge, experience with ROI calculators and selection tools, deep understanding of buyer lifecycle management
Responsibilities
Develop and execute go-to-market strategies including portfolio positioning and target audiences; Create sales enablement tools and train sales teams; Conduct persona mapping and journey development; Prioritize digital tool development for customer engagement; Translate insights into value propositions; Orchestrate cross-functional inputs into commercialization packages; Refine strategies based on performance data and customer feedback.