Product Marketing Manager
Core
Drive customer acquisition, retention, and expansion by crafting positioning, messaging, and enablement for Aurora Solar's residential solar sales and design software solutions.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, product narratives, and enablement assets for solar design software
Domain
Renewable Energy (Solar) + B2B Software
Deliverable
product features
Required skills
Go-to-market strategy, competitive analysis, content creation, data-driven decision making, cross-functional collaboration, storytelling, product launch management
Preferred skills
Residential solar industry experience, product integration launches, co-marketing campaigns, familiarity with design/engineering software, proficiency with Salesforce/Snowflake/Looker
Technologies
Salesforce, Snowflake, Looker, Pendo, Claude
Responsibilities
Develop go-to-market strategies for new features and product segments; create positioning and messaging for the buyer journey; build enablement assets like battlecards and ROI models; monitor competitive landscape and industry trends; analyze campaign success and adoption metrics; partner with Sales and Marketing to drive pipeline.
Seniority
Mid-Senior (5+ years experience)
