Product Marketing Manager
Core
Go-to-market strategist defining audience expertise, strategy, and pipeline for a core business unit to drive revenue.
Role type
Product Marketing Manager (Strategy & GTM)
Builds
GTM strategy, sales enablement collateral, and messaging frameworks
Domain
Healthcare technology / AI platform for revenue cycle and clinical operations
Deliverable
product features | dashboards & analysis
Required skills
Audience segmentation, go-to-market strategy, sales enablement, pipeline management, internal alignment, visual communication
Preferred skills
Experience at high-growth B2B startups, comfort with ambiguity, direct buyer engagement
Technologies
None stated
Responsibilities
Define buyer personas and motivations, set demand generation strategy, manage business unit pipeline, create sales enablement materials, align organizational messaging
Seniority
Mid-level, hands-on IC