Portfolio Marketer
Core
Define market positioning and go-to-market execution to drive adoption and growth for HVACR and cold chain technologies.
Role type
Senior IC Portfolio Marketer
Builds
Go-to-market strategies, sales enablement tools, and commercialization packages
Domain
Industrial HVACR and cold chain technologies
Deliverable
product features
Required skills
Go-to-market strategy development, buyer persona mapping, sales enablement tool creation, cross-functional orchestration, data-driven decision-making, technical aptitude in industrial marketing
Preferred skills
Persona mapping expertise, buyer journey lifecycle management, ROI calculator development
Technologies
CRM platforms, data visualization tools
Responsibilities
Develop and execute go-to-market strategies including portfolio positioning and target audiences; Create sales enablement tools and train sales teams; Conduct persona mapping and journey development; Prioritize requirements for digital tool development; Translate market insights into value propositions; Align buyer needs with marketing engagements
Seniority
Senior, hands-on IC