Spécialiste, marketing produit
Core
Product marketing specialist responsible for launching products from alpha to general availability, defining positioning, and enabling sales teams to adopt new features for industrial and frontline teams.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Product features and go-to-market strategies for MaintainX (work execution platform) and Autodesk Operations Solutions
Domain
Industrial IoT / Operations Technology / B2B SaaS
Deliverable
product features
Required skills
Product launch planning, go-to-market strategy, sales enablement content creation, market analysis, data analysis (Tableau, Databricks, Salesforce), cross-functional collaboration
Preferred skills
Manufacturing/Industrial domain experience, B2B software marketing, AI product marketing
Responsibilities
Plan and lead mid-level (P2) product launches and major components of large-scale (P1) launches; Define product messaging, positioning, and naming with product counterparts; Create sales documents, video scripts, and enablement materials; Review campaign messages with demand generation before launch; Use analytics and customer insights to meet shared adoption goals
Seniority
Mid-level (2-4 years experience)