Associate Brand Manager - Crown Royal
Core
Associate Brand Manager driving Crown Royal brand purpose, experiential programming, and sustainable growth in the North American whisky market.
Role type
Associate Brand Manager (Consumer Goods / Alcohol)
Builds
Experiential campaigns, on-premise strategies, ambassador programs, and new product launches for Crown Royal.
Domain
Alcohol / Spirits / Whisky
Deliverable
product features
Required skills
Brand strategy, experiential event management, on-premise channel strategy, budget management, agency relationship management, business analytics, consumer insight generation, cross-functional collaboration, project prioritization.
Preferred skills
Consumer goods experience, three-tiered industry knowledge, alcohol beverage experience, US market experience.
Responsibilities
Lead experiential programming (NFL, Country Music), build on-premise strategy and ambassador programs, execute product launches, manage full trademark budget, manage agency relationships, drive internal PR, cultivate divisional alignment, deliver performance analytics.
Seniority
Mid-level, hands-on IC