CareerPlan

State Manager - CA

California, USFull-time$116k–$193k2026-10-22 → 2026-11-09
Based in United States

Core

Lead total market ownership for California sales, driving profitable growth through business planning, distributor partnership, and team development for iconic drink brands.

Role type

Senior Sales Manager (State Level)

Builds

State Annual Operating Plans (AOP), distributor business plans, and execution strategies for beer/spirits brands.

Domain

Consumer Packaged Goods (Alcohol/Beverages)

Required skills

Strategic business planning, distributor relationship management, team leadership and coaching, financial performance management, market analysis, stakeholder alignment

Preferred skills

Experience in DBC markets, knowledge of AOP/BPM processes, ability to manage multiple distributors

Technologies

Workday, ARC, AIP

Responsibilities

Develop and lead the integrated state Annual Operating Plan (AOP), coach and develop Distributor Managers, maintain strategic relationships with distributor leadership, monitor market performance and drive execution goals, manage state budgets and trade spend.

Seniority

Senior, hands-on IC with management responsibilities