COMMERCIAL TRADE & CATEGORY MANAGER
Core
Develop and implement integrated trade marketing and category management strategies to drive growth across pharmacy, H&B, and eCommerce channels for dermo-cosmetics brands.
Role type
Senior Category & Trade Marketing Manager
Builds
Annual commercial calendars, channel-specific assortment strategies, joint business plans (JBP), and trade promotion programs for pharmacy and retail partners.
Domain
Consumer Healthcare / Dermo-cosmetics / Retail Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, category management, sell-out data analysis, shopper behavior insights, pricing architecture, joint business planning (JBP), budget management, cross-functional project leadership
Preferred skills
MBA, experience in FMCG or Pharma OTC, deep knowledge of pharmacy chains and H&B retailers
Technologies
Market intelligence platforms, platform analytics tools, data visualization tools
Responsibilities
Lead category development initiatives across all commercial channels; Analyze sell-out data and market trends to identify growth opportunities; Develop annual trade investment plans and lead planning of trade promotions; Define and manage pricing architecture across channels; Monitor in-store execution and visibility compliance; Partner with key retail customers to improve category performance through data-driven recommendations.