Assoc. Mgr Category Insights to Action
Core
Designs and executes national category strategies for Pediatrics by synthesizing complex shopper and sales data to drive omni-channel growth and inform strategic decision-making.
Role type
Associate Manager, Category Insights & Strategy
Builds
National category strategies, actionable insights, and omni-channel activation plans for the Pediatrics segment.
Domain
Consumer Packaged Goods (CPG), Health & Beauty Care, Pediatrics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Advanced analytics, shopper insights interpretation, syndicated data analysis (Nielsen/IRI/Numerator), strategic planning, cross-functional leadership, data storytelling, stakeholder management, retail partnership management, opportunity identification, research integration.
Preferred skills
Health and Beauty Care (HBC) category experience, Oral Care experience.
Technologies
Nielsen, IRI, Numerator, syndicated data sources, consumer panels.
Responsibilities
Own development and execution of national best-in-class category strategies for Pediatrics; oversee synthesis of complex data sets to uncover actionable insights; build strategic relationships with key retail partners; identify emerging trends and white space opportunities; partner with Shopper Insights team to align research with category priorities; serve as central point of contact for category insights across field teams and stakeholders.
Seniority
Mid-level Manager, hands-on IC