Manager, Shopper Insights
Core
Lead shopper insights and category strategy for Skin Health & Beauty to drive growth in key US retailers.
Role type
Manager, Shopper Insights & Category Strategy
Builds
Strategic shopper insights, category plans, and go-to-market execution for Skin Health & Beauty
Domain
Consumer Packaged Goods (CPG), Personal Care, Skin Health & Beauty
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
shopper insights, category management, omnichannel shopper behavior, qualitative and quantitative research, data analytics, consumer psychology, retail landscape knowledge
Preferred skills
Self/Personal Care industry experience, Skin Health & Beauty domain expertise
Technologies
behavioral analytics, path to purchase modeling, omni-testing tools
Responsibilities
Lead shopper insights for Skin Health & Beauty segment; Develop strategic insights to influence category strategies and GTM execution; Champion shopper-first mindset across cross-functional teams; Develop holistic shopper understanding across physical and digital touchpoints; Translate complex data into narratives for assortment, merchandising, and pricing strategies; Leverage research methods to embed shopper understanding in Customer Development and Sales teams; Identify learning needs and implement innovative insight tools and methodologies
Seniority
Manager, hands-on IC with strategic leadership