Trade Marketing Manager
Core
Driving growth of key consumer electronics categories (C&P, Gaming, Webcam, Tablet) in Offline (OFL) retail channels through strategic planogram design, POSM messaging, and trade marketing program execution.
Role type
Trade Marketing Manager (OFL)
Builds
OFL marketing programs, planograms, and POSM assets for retail partners
Domain
Consumer Electronics / Retail Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, planogram design, POSM development, retail category management, performance tracking, stakeholder alignment, KPI definition, ROI analysis
Preferred skills
Consumer centric approach, strategic problem solving, matrix organization navigation
Technologies
POSM tools, retail data analytics platforms
Responsibilities
Lead OFL planogram and POSM messaging development for key categories; Design impactful messaging for new product launches; Execute and evaluate in-market trade programs; Collaborate with sales teams and category managers on trade strategies; Set KPIs and analyze program ROI to inform future developments
Seniority
Mid-Senior, hands-on IC