Manager, Consumer & Shopper Insights - Gin, Rum, Liqueurs & Non-Alc

3 World Trade Center, NY, USFull-time$126k–$210k2026-10-13 → 2026-11-12

Based in United States

Core

Manager connecting consumer motivations with shopper decision-making to drive brand growth and conversion for Gin, Rum, Liqueurs & Non-Alc brands.

Role type

Manager, Consumer & Shopper Insights

Builds

Actionable insights for brand positioning, innovation, and retail activation

Domain

Beverage Alcohol (Gin, Rum, Liqueurs, Non-Alc) / Market Research

Required skills

Consumer and shopper research design, qualitative and quantitative analysis, retail environment understanding, cross-functional stakeholder management, data visualization, storytelling

Preferred skills

Experience with NielsenIQ, Ipsos, or Numerator, packaging/POS testing, shelf optimization

Technologies

NielsenIQ, Ipsos, Numerator

Responsibilities

Uncover consumer motivations and barriers to inform brand strategy; Build shopper understanding of purchase paths and triggers; Design and execute consumer and shopper research studies; Translate insights into commercial recommendations for marketing and retail teams.

Seniority

Manager, hands-on IC

About Diageo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.