Senior Brand Manager Rum & Liquor
Core
Own assigned rum brand growth, market performance, and end-to-end consumer journey in Africa Partner Markets.
Role type
Senior Brand Manager (FMCG / Alcohol)
Builds
Brand activation programs, localized campaign adaptations, and portfolio expansion initiatives.
Domain
Consumer Packaged Goods (Alcohol/Rum) in Africa
Deliverable
product features
Required skills
Brand strategy, P&L management, market share growth, consumer insights translation, campaign execution, agency management, budget optimization, cross-functional leadership, innovation launches, regional market development
Preferred skills
Digital and AI literacy
Responsibilities
Deliver brand P&L and growth objectives; execute annual brand plans aligned with global strategy; adapt global creative campaigns for local cultural relevance; manage agency partners and asset workflows; track and report business performance; manage brand budgets; support innovation and portfolio expansion.
Seniority
Senior, hands-on IC