Senior Brand Manager Beer
Core
Own assigned beer brands, driving growth, market performance, and the end-to-end consumer journey through integrated marketing and activation.
Role type
Senior Brand Manager (FMCG/Beer)
Builds
Integrated annual brand plans, localized activation programs, and campaign deployments across Africa Partner Markets.
Domain
Fast-Moving Consumer Goods (FMCG) / Beer Industry
Deliverable
product features
Required skills
Brand strategy, P&L management, consumer and shopper insights, campaign execution, agency management, cross-functional leadership, market development, portfolio expansion, data-driven optimization.
Preferred skills
Digital and AI literacy, best-practice sharing across regions.
Technologies
None explicitly stated
Responsibilities
Deliver brand P&L, net sales value, market share, brand health, and ROI targets; Lead development and execution of integrated annual brand plans; Own the end-to-end consumer and shopper journey; Generate actionable consumer, shopper, and cultural insights; Lead the Creative Adaptation agenda across Africa Partner Markets; Act as regional custodian of brand governance; Provide strategic oversight to Partner Markets; Manage agency partners and adaptation processes; Collaborate with Commercial, Supply, Finance, and Insights teams; Monitor business performance and marketing effectiveness; Identify opportunities for portfolio expansion and innovation; Build relationships with key Partner Market stakeholders; Champion best-practice sharing across Africa Partner Markets.
Seniority
Senior, hands-on IC with strategic oversight