Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader
Core
Own the global marketing strategy for Salesforce and ServiceNow alliances, shaping joint go-to-market priorities and driving demand for integrated solutions.
Role type
Senior Manager, B2B Alliance Marketing
Builds
Scalable global demand generation programs and joint go-to-market strategies with enterprise partners
Domain
Enterprise SaaS / Customer Experience / AI Orchestration
Deliverable
product features
Required skills
Strategic alliance marketing, global go-to-market strategy, senior leader influence, B2B demand generation, account-based marketing, digital campaign management, joint GTM program development, marketing investment management, partner ecosystem integration
Preferred skills
Salesforce and ServiceNow ecosystem experience, global system integrator partnerships, MBA or advanced degree, operating across global markets
Technologies
Salesforce, ServiceNow
Responsibilities
Own global marketing strategy for Salesforce and ServiceNow alliances; Influence senior sales and marketing leaders to drive alignment; Lead differentiated joint positioning, content, and enablement; Drive scalable global demand generation programs; Partner with Global System Integrators for multi-partner strategies; Direct joint marketing investments and market development funds; Advise senior leaders on alliance performance and risks; Champion new go-to-market approaches based on insights
Seniority
Senior Manager, strategic leadership
