Senior Brand Manager - Gin & Baileys
Core
Lead market growth agenda for strategic brands (Gin & Baileys) by translating global strategy into locally relevant growth strategies and priorities.
Role type
Senior Brand Manager (FMCG)
Builds
Brand equity and sustainable commercial growth for iconic drinks
Domain
Fast-Moving Consumer Goods (FMCG) - Alcohol/Beverages
Deliverable
product features
Required skills
Market growth strategy, distributor partner management, consumer insight translation, marketing investment management, cross-functional leadership, stakeholder influence, digital and data literacy
Preferred skills
Experience leading complex multi-market initiatives, AI literacy
Responsibilities
Lead market growth agenda for strategic brands, Shape key market choices across consumers and portfolio, Lead and influence distributor partners, Align consumer strategy and execution priorities across stakeholders