Senior Director Marketing, Canada
Core
Lead the Canada marketing function and category/brand growth agenda for Diageo brands, setting vision, portfolio strategy, and integrated execution standards to drive commercial performance.
Role type
Senior Director, Marketing
Builds
Canada marketing strategy, portfolio priorities, category growth agenda, annual brand plans, activation calendars, and investment recommendations.
Domain
Consumer Packaged Goods (CPG), Beverage Alcohol
Deliverable
product features
Required skills
Strategic marketing leadership, portfolio management, brand strategy, consumer and shopper insights, cross-functional partnership, team building and coaching, regulatory compliance, budget governance
Preferred skills
Experience in regulated consumer sectors, innovation pipeline management, price pack architecture, agency and media leadership
Technologies
None stated
Responsibilities
Set Canada marketing vision and category strategy; lead marketing organization across brand, insights, media, and events; own annual and multi-year brand planning and investment choices; partner with Commercial Strategy and Sales to translate strategy into execution; use insights to shape growth choices and portfolio mix; oversee agency and media partnerships for ROI; ensure responsible marketing and regulatory compliance; build and develop the Canada marketing leadership team.
Seniority
Senior Director, executive leadership