Marketing Effectiveness Manager
Core
Partner with regional and brand teams to unlock growth through data, analytics, and measurement, optimizing marketing investments and turning insights into actions.
Role type
Marketing Effectiveness Manager
Builds
Optimized marketing investment decisions and business performance across EMEA markets
Domain
Consumer packaged goods (premium drinks) / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing measurement methodologies (MMM, incrementality testing, ROI), data analysis, stakeholder management, project management, data storytelling, advanced Excel, PowerPoint
Preferred skills
Experience with large datasets, familiarity with marketing effectiveness tools, curiosity about new methodologies
Responsibilities
Partner with teams to address business questions via analytics; Support implementation of global measurement tools; Deliver data-driven insights to improve investment decisions; Execute measurement, modelling, and scenario-planning; Translate complex analytics into actionable recommendations; Coordinate with stakeholders and agencies for data quality
Seniority
Mid-level, hands-on IC