Senior Data Scientist
Core
Senior Data Scientist specializing in marketing measurement, attribution, and causal inference to drive marketing investment decisions.
Role type
Senior IC Marketing Data Scientist
Builds
Marketing measurement frameworks, attribution models, and performance forecasts for marketing leaders.
Domain
Real Estate / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Causal Inference, Incrementality Testing, Geo-testing, Diff-in-Diff, Synthetic Controls, Uplift Modeling, Performance Forecasting, Budget Optimization, SQL, Python, R, Stakeholder Management, Executive Communication
Preferred skills
Offline marketing analytics, Brand measurement, Legacy infrastructure modernization, dbt, Databricks, Snowflake, Airflow, Analytics team management
Technologies
SQL, Python, R, dbt, Databricks, Snowflake, Airflow
Responsibilities
Develop and integrate MMM methodologies with business decisions; Execute geo-testing and diff-in-diff experiments; Present complex methodology and budget implications to senior stakeholders; Operate within a globally distributed team environment.
Seniority
Senior, hands-on IC with leadership presence
