Head of Marketing Data, APAC
Core
Establishing tools, capabilities, and processes to enable marketers to drive growth and competitive advantage by leading the marketing data agenda, sourcing data, and turning insights into activation and measurement.
Role type
Head of Marketing Data (Regional)
Builds
Regional data ecosystem, global intelligence products, predictive audience segments, and experimentation frameworks for media and content effectiveness.
Domain
Premium drinks industry, marketing operations, MarTech, consumer and commercial data
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Strategic thinking, deep analytical and data expertise, causal inference, incrementality testing, modern measurement approaches, large-scale consumer datasets management, CDPs, martech ecosystems, 1PD acquisition, media planning, retail insights, matrix organization navigation
Preferred skills
Category and consumer planning insights
Technologies
CDPs, martech ecosystems
Responsibilities
Clarify regional data needs and availability, source required data internally and externally, deploy global intelligence products into markets, deploy predictive audience segments and experimentation, act as feedback loop to central Marketing Data organization
Seniority
Senior, hands-on IC with strategic oversight