Marketing Analytics Manager
Core
Own reporting frameworks and generate insights for brand, content, lifecycle, customer, and product marketing initiatives to drive Marketing ROI.
Role type
Marketing Analytics Manager
Builds
Marketing reporting frameworks, dashboards, and data-driven forecasts for non-demand generation activities.
Domain
Marketing Analytics / SaaS
Deliverable
dashboards & analysis
Required skills
Advanced analytics, SQL, data cleansing, KPI definition, stakeholder management, data visualization, forecasting
Preferred skills
Power BI, Tableau, Spotfire, Sisense, SaaS experience, hyper-growth company experience
Technologies
SQL, Power BI, Tableau, Spotfire, Sisense, R, SAS, JMP
Responsibilities
Define and track non-demand KPIs (brand awareness, engagement, content consumption), create reports using data to drive team cohesion, collaborate with cross-functional teams on actionable insights, develop new measurement methodologies for brand health, filter and cleanse unstructured data, present findings to stakeholders in business-friendly formats.
Seniority
Senior, hands-on IC