Brand & Marketing Analytics Manager (m/f/d)
Core
Shape how marketing and brand success are measured across the business by connecting upper-funnel brand activities with measurable business outcomes.
Role type
Brand & Marketing Analytics Manager
Builds
Analytics framework, dashboards, reports, and KPI tracking for metrics such as reach, frequency, awareness, consideration, and Brand Index.
Domain
E-commerce / Digital Health / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, brand analytics, media analytics, marketing performance management, brand and media KPIs, attribution modeling, incrementality analysis, Marketing Mix Modeling (MMM)
Preferred skills
Translating complex data into meaningful business insights, communicating insights to stakeholders, working in collaborative environments
Technologies
None explicitly stated
Responsibilities
Drive the further development of the brand and marketing analytics framework across multiple channels and touchpoints; Analyze campaign, media, and brand performance and transform data into clear, actionable business recommendations; Build and maintain dashboards, reports, and KPI tracking; Support cross-functional stakeholders with insights related to attribution, incrementality, and marketing effectiveness measurement; Identify performance drivers, trends, and optimization opportunities to support smarter marketing investment decisions.