Senior Brand Manager - Rum
Core
Drive sustainable growth for premium rum brands across the EEME region by bridging global strategy with local market needs and influencing distributor partners.
Role type
Senior Brand Manager (FMCG/Premium Spirits)
Builds
Consumer-led brand strategies and market growth initiatives for assigned strategic brands
Domain
Premium Spirits (Rum) / Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Brand strategy development, distributor partner management, cross-functional leadership, marketing investment allocation, consumer and commercial acumen, multi-market initiative leadership
Preferred skills
Digital, data, and AI literacy
Responsibilities
Lead growth agenda for assigned strategic brands, develop consumer-led brand strategies, influence distributor partners on marketing execution and investment, partner cross-functionally with Commercial and Insights teams, shape marketing investment allocation, build relationships with global and regional stakeholders
Seniority
Senior, hands-on IC