VP, On-Premise Channel Lead
Core
Lead the US on-premise channel strategy for a global beverage company, driving growth, visibility, and share gains across distributor partners and field sales organizations.
Role type
VP, On-Premise Channel Lead
Builds
On-premise channel plans, distributor programs, field sales execution standards, and consumer engagement experiences.
Domain
Consumer Packaged Goods (Alcohol/Beverage)
Deliverable
product features
Required skills
Channel strategy development, P&L management, distributor network management, field sales leadership, KPI definition, matrix organization navigation, financial acumen
Preferred skills
MBA, direct on-premise/customer experience, diverse beverage alcohol distributor network experience, premiumization strategy
Technologies
None stated
Responsibilities
Develop and lead the US on-premise channel strategy; Define and implement the "Picture of Success" for the channel including distribution, menu presence, and promotional execution; Provide direction to on-premise field sales teams; Ensure Brand Marketing teams translate strategies into actionable on-premise programs; Develop scorecards and KPIs to measure execution quality.
Seniority
VP, strategic leadership with indirect accountability