Media Lead - Global Travel
Core
Lead end-to-end media planning, activation, and optimization for the Global Travel business unit, driving profitable growth through data-driven audience strategies and AI-enabled solutions.
Role type
Senior media lead (Paid, Retail, Social, Creator)
Builds
Integrated full-funnel media amplification across Paid, Retail, Social, and Creator ecosystems
Domain
Global Travel / Alcohol / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
media planning, activation, digital marketing, media agency leadership, managing significant media investments, media transformation, digital innovation, automation, AI-enabled solutions, cross-functional collaboration, leading agencies and partners
Preferred skills
Travel Retail experience, Retail Media ecosystems, media effectiveness, audience strategy, measurement frameworks, data-driven decision making, AI-enabled media capabilities, media technology platforms
Technologies
Programmatic, Social, Search, Video, Retail Media ecosystems
Responsibilities
Develop and deploy integrated media plans across Paid, Retail, Social, and Creator channels; oversee execution of integrated full-funnel media plans to maximize ROI; drive adoption of data-driven audience strategies and AI-enabled planning; ensure retail media campaigns align with activation frameworks; manage compliance with marketing codes and data privacy standards; lead and influence cross-functional stakeholders and agency partners; deliver media's contribution to category growth including revenue uplift and share of market gains
Seniority
Senior, hands-on IC with leadership responsibilities