Sr. Director, Paid Media & SEO
Core
Lead integrated media and AI-driven discovery strategy to drive demand generation and visibility across paid, owned, earned, and emerging AI channels for local service brands.
Role type
Sr. Director, Paid Media & SEO
Builds
AI-powered frameworks, tools, and playbooks for franchise media optimization; machine-readable discovery infrastructure.
Domain
Home services / Digital Marketing / AI & Generative Search
Deliverable
production ML models | product features
Required skills
Integrated media strategy, AI-driven discovery (GEO, conversational search, LLMs), data-driven media planning, multi-million dollar budget management, experimentation infrastructure, team leadership
Preferred skills
None stated
Technologies
GEO, conversational search, LLM ecosystems, Martech
Responsibilities
Lead end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels; Define objectives, KPIs, and investment strategies leveraging data and AI; Build AI-powered frameworks to guide franchise owners in optimizing local media mix; Identify and scale AI applications for media optimization and agentic commerce; Collaborate with Product, Martech, and Data teams to enable machine-readable discovery.
Seniority
Senior, hands-on IC with strategic leadership