Senior Manager, Advertising Strategy & Intelligence, AI Technologies
Core
Define, operationalize, and scale AI across external marketing and advertising efforts to drive business growth and serve as the organization's AI authority for brand marketing.
Role type
Senior Manager, Advertising Strategy & Intelligence (AI Technologies)
Builds
AI-driven advertising strategies, full-funnel advertising intelligence, and modernized advertising measurement frameworks.
Domain
Digital Marketing / Advertising Technology / Artificial Intelligence
Deliverable
product features
Required skills
Strategic planning for AI investment, cross-functional influence without direct authority, data-to-action translation, advertising measurement and attribution, workflow automation design, stakeholder management with agencies and IT.
Preferred skills
SQL, statistical analysis, GA4, BI tools, centralized data warehouse experience, advertising management platforms (Campaign/Ad Managers, ABM, DSP, CDP), LLM applications, agentic workflows, predictive modeling, organizational change management.
Technologies
GA4, SQL, BI tools, CDP, DSP, ABM, Data Warehouse, LLMs
Responsibilities
Define and execute an AI transformation vision and roadmap for Brand Marketing & External Channels; Develop AI-driven advertising strategies and workflows; Build advanced full-funnel advertising intelligence by integrating audience signals and campaign data; Lead modern approaches to advertising measurement and evolving attribution strategy; Collaborate with partner organizations to translate advertising use cases into CDP configurations and data warehouse requirements.
Seniority
Senior Manager, hands-on IC with strategic influence
