Director, Media
Core
Lead full-funnel media initiatives to drive brand awareness, engagement, and conversion for Kate Spade's core consumer across the customer journey.
Role type
Director, Media
Builds
Integrated media campaigns and strategies for a global lifestyle brand
Domain
Retail / Luxury Fashion
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Full-funnel media strategy, integrated campaign planning, media agency management, creative briefing, KPI definition and tracking, data-driven decision making, budget management, cross-functional collaboration
Preferred skills
Retail or luxury industry experience, testing and measurement methodologies (A/B tests, Brand Lift Studies), influencer/creator program management
Technologies
YouTube, Meta, TikTok, Paid Search, Affiliate platforms
Responsibilities
Develop and execute integrated strategies for awareness, consideration, and conversion; Manage and optimize channels across the funnel (Video, Display, Paid Social, Paid Influencer, Paid Search, Affiliate); Lead creative briefing and ensure alignment with brand voice; Define and track KPIs for upper and lower funnel; Partner with analytics and finance teams for forecasting; Mentor junior team members
Seniority
Director, strategic leadership with hands-on execution