Brand & Shopper Manager, Korea
Core
Define and execute brand strategy and shopper activation plans for premium drinks in Korea, translating global plans into local campaigns and assets.
Role type
Brand & Shopper Manager
Builds
Local brand campaigns, shopper activation guardrails, and customer-ready briefs for POSM and promotions
Domain
Premium drinks / Alcohol / Retail Marketing
Deliverable
product features
Required skills
Brand strategy, shopper marketing, campaign planning, budget management, P&L tracking, media planning, cross-functional collaboration, market analysis
Preferred skills
Luxury/premium experience, alcohol industry experience, digital/social activation, retail media
Technologies
ATL, digital/social, experiential, channel planning tools
Responsibilities
Develop brand goals and annual plans by analyzing market trends and consumer insights; Manage brand financials and product portfolio including new product launches and P&L tracking; Lead annual campaign delivery and develop 360-degree local plans; Define BTL/shopper strategy and design guardrails for POSM and promotions; Translate plans into briefs for Customer Marketing and Commercial; Coordinate PR, culture, and influencer efforts; Analyze business variables and campaign performance; Support Category Manager with marketing reports and market inputs
Seniority
Senior, hands-on IC