Senior Manager, Brand Activation
Core
Lead the development and execution of innovative paid media campaigns across North America and EMEA to shape Invesco's brand perception among financial advisors and institutions.
Role type
Senior Manager, Brand Activation
Builds
Paid media advertising campaigns and brand storytelling programs
Domain
Financial Services / B2B & B2C Marketing
Deliverable
product features
Required skills
Paid media strategy, campaign execution, budget management, data-driven optimization, creative collaboration, stakeholder management, market trend analysis, AI-powered tool proficiency
Preferred skills
Storytelling, strategic thinking, agile decision-making
Technologies
AI-powered tools
Responsibilities
Drive brand strategy and paid media campaign implementation from insight to execution; Collaborate with internal creative teams and agencies to develop and enforce brand standards; Manage campaign budgets and track performance KPIs; Monitor market trends and competitive landscape to refine story programs; Optimize creative based on program performance and client insights.
Seniority
Senior Manager, hands-on leadership