Senior Manager, Brand Activation
Core
Lead the development and execution of innovative, audience-first paid media advertising campaigns for Invesco across North America and Europe, driving brand perception among financial advisors and institutions.
Role type
Senior Manager, Brand Activation (Paid Media)
Builds
Paid media campaigns and brand activation programs
Domain
Financial Services / B2B & B2C Marketing
Required skills
Paid media strategy, campaign execution, budget management, analytics & KPI tracking, creative collaboration, project management, market trend analysis, AI-powered tools proficiency
Preferred skills
Storytelling, client engagement optimization, agile decision-making
Technologies
AI-powered tools
Responsibilities
Develop and implement brand strategy across paid media channels; Collaborate with internal creative teams and agencies to produce breakthrough campaigns; Manage campaign execution, legal/compliance approvals, and budget tracking; Monitor performance metrics and optimize creative based on insights; Track market trends and competitive landscape to refine story programs.
Seniority
Senior Manager, hands-on leadership