Head of Category & Brand - Rum, Gin, Liqueurs and Beer
Core
Lead growth agenda for Rum, Gin, Liqueurs and Beer categories across Southeast Asia, driving category strategy, brand performance, and commercial outcomes.
Role type
Senior Category & Brand Head (Southeast Asia)
Builds
Category strategies, annual brand plans, market activation toolkits, and portfolio development for premium drinks.
Domain
FMCG / Beverage Alcohol / Premium Drinks
Deliverable
product features
Required skills
Category strategy, brand management, portfolio management, integrated marketing campaigns, consumer insights, commercial strategy, regional multi-market leadership, team leadership, stakeholder management, commercial acumen.
Preferred skills
Experience in Southeast Asia, MBA, experience in beer or premium consumer goods.
Technologies
None stated
Responsibilities
Own growth strategy and performance of Rum, Gin, Liqueurs and Beer categories across Southeast Asia; Develop category strategies, annual brand plans and growth drivers; Lead media, digital, innovation and activation strategies; Partner with Global and APAC Brand teams to localise global strategies; Drive portfolio development, innovation, pricing and pack recommendations; Partner with Commercial, Customer Marketing, Revenue Growth Management, Finance, Supply, Legal and Corporate Relations; Lead and develop a high-performing team of Brand Managers across Southeast Asia; Monitor category performance, identify opportunities and lead interventions; Serve as the Indonesia business coordination lead.
Seniority
Senior, hands-on IC with team leadership