Head of Category & Brand - Rum, Gin, Liqueurs and Beer
Core
Lead growth strategy, brand performance, and commercial outcomes for Rum, Gin, Liqueurs, and Beer categories across Southeast Asia.
Role type
Senior category and brand marketing leader (FMCG/alcohol)
Builds
Category strategies, annual brand plans, market activation toolkits, and portfolio innovations
Domain
Premium alcoholic beverages (Rum, Gin, Liqueurs, Beer) in Southeast Asia
Deliverable
product features
Required skills
Category strategy, brand portfolio management, integrated marketing campaigns, consumer insights, regional multi-market leadership, team development, commercial acumen
Preferred skills
Southeast Asia market dynamics, MBA, innovation leadership
Technologies
N/A
Responsibilities
Own growth strategy and performance for Rum, Gin, Liqueurs, and Beer categories; Develop category strategies and annual brand plans; Lead media, digital, and activation strategies; Partner with Global and APAC teams to localise strategies; Drive portfolio development, innovation, and pricing; Lead and develop a high-performing team of Brand Managers; Monitor category performance and lead interventions to improve market share and marketing effectiveness.
Seniority
Senior, hands-on IC with team leadership