Activation TT
Core
Win priority Off Trade outlets by converting strategy into visible execution, ensuring distribution, availability, pricing, and activation follow-through at the point of sale.
Role type
Senior Sales Activation Manager (Off-Trade)
Builds
In-store execution standards, sales activation projects, and distributor capabilities for premium drinks brands.
Domain
FMCG / Premium Beverages / Off-Trade Retail
Deliverable
product features
Required skills
Off-Trade channel management, in-store execution standards, distributor relationship management, field audit and monitoring, activation project coordination, retail operations knowledge, data analysis for execution KPIs, cross-functional collaboration, stakeholder influence without direct authority, territory travel management
Preferred skills
Power BI, sales execution tools, Perfect Store framework expertise
Technologies
Microsoft Excel, Microsoft PowerPoint, Power BI, Perfect Store framework, POSM management tools
Responsibilities
Lead development and implementation of in-store execution standards (Perfect Store, Picture of Success); Design and execute sales activation projects to improve visibility and shopper engagement; Develop customer and outlet segmentation models to prioritize execution efforts; Own deployment and governance of sales fundamentals (distribution, availability, pricing, shelving); Coordinate planning and distribution of POSM and activation materials; Monitor SRP compliance and activation KPIs, driving corrective actions; Partner with distributor sales leadership for coaching and training; Track execution quality via field audits and translate insights into improvements; Collaborate cross-functionally with Sales, Trade Marketing, and Supply teams.
Seniority
Mid-Senior, hands-on IC with strategic execution focus