Trade Marketing Coordinator
Core
Operative trade marketing support role coordinating store campaigns and sales-driving activations for consumer products.
Role type
Trade Marketing Coordinator (FMCG)
Builds
Store campaigns and sales-driving activations
Domain
FMCG / Consumer Goods / Off Trade
Deliverable
product features
Required skills
Campaign coordination, Budget tracking, POS material management, Stakeholder collaboration, Field sales liaison, Project management
Preferred skills
Trade marketing experience, Sales experience, Marketing experience
Technologies
Office suite (PowerPoint, Excel)
Responsibilities
Drive and coordinate activities for prioritized brands based on season and business goals, Ensure effective store campaigns and sales-driving activations, Collaborate with the marketing team on ATL and BTL activities, Coordinate with warehouse and suppliers for campaign and sales periods, Ensure efficient material flows and handling of POS materials, Lead customer fairs together with the KAM team, Create sales material and presentation aids, Maintain ongoing dialogue with field sales to develop new ideas and tools for increased sales
Seniority
Junior to Mid-level, hands-on IC