Activation D-Com
Core
Accelerating Diageo's digital and omnichannel business by developing strategic partnerships with e-commerce customers and leading digital initiatives to enhance shopper experience and commercial execution.
Role type
Key Account Manager, E-commerce & Digital Growth
Builds
Digital commerce capabilities, omnichannel best practices, and long-term competitive advantage for premium drinks brands.
Domain
FMCG, Retail, Digital Commerce
Deliverable
product features
Required skills
Strategic partnership development, Joint Business Planning, omnichannel commercial strategy, Digital Shelf Excellence, commercial negotiation, sales performance analysis, cross-functional collaboration, analytics and reporting, Conversion Rate Optimization, Search Engine Optimization
Preferred skills
Experience with Google Analytics, Mixpanel, Power BI
Technologies
Google Analytics, Mixpanel, Power BI
Responsibilities
Develop and execute digital customer growth strategies; Build strategic partnerships with key e-commerce customers; Lead Joint Business Planning for digital accounts; Define omnichannel commercial priorities; Champion Digital Shelf Excellence by improving online content quality, search visibility, assortment, availability, pricing, and shopper experience; Lead e-commerce accounts trade investment strategy and performance optimization; Translate shopper insights into commercial growth opportunities; Lead digital transformation initiatives that strengthen Diageo's digital commerce capabilities and accelerate omnichannel growth.
Seniority
Mid-level, hands-on IC