Demand Generation Specialist
Core
Plan and execute integrated, multi-channel demand generation programs to drive qualified pipeline and support revenue objectives in the automotive industry.
Role type
Demand Generation Manager (B2B Growth Marketing)
Builds
Multi-channel campaigns, landing pages, content offers, nurture tracks, and dashboards for pipeline visibility
Domain
Automotive industry, B2B Software/SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel campaign strategy, lead lifecycle management, lead scoring, performance analytics, project management, marketing automation, CRM management
Preferred skills
Experience in automotive market, knowledge of digital transformation in engineering/manufacturing, familiarity with AI tools
Technologies
Salesforce, Qlik, Microsoft Office, paid social platforms, email marketing tools
Responsibilities
Plan and execute industry-specific multi-channel campaigns; manage campaign infrastructure including landing pages and nurture tracks; partner with Sales Ops to ensure lead routing and lifecycle management; track and optimize campaign performance against KPIs; coordinate creative briefs and agency/vendor workflows; align campaigns with Sales revenue priorities
Seniority
Mid-level individual contributor (3-6 years experience)
