Demand Generation Manager
Core
Build and scale Brellium's digital demand generation engine to drive measurable engagement, lead generation, and marketing-sourced pipeline for a US healthcare AI platform.
Role type
Demand Generation Manager (0-1 builder)
Builds
Digital demand generation engine, website conversion paths, outbound programs, and paid acquisition campaigns for healthcare providers.
Domain
B2B SaaS / Healthcare Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, website optimization, organic social management, agency/contractor management, outbound growth, lead management, paid acquisition, performance analytics, AI/automation implementation, pipeline ownership
Preferred skills
Experience building programs from 0-1, quantitative analysis, technical systems ownership, AI-native workflows, high agency, experimentation mindset
Technologies
Instantly, LinkedIn Ads, modern marketing tools, AI agentic workflows
Responsibilities
Develop integrated demand generation strategy across digital, email, content, paid media, social, and events; Own website messaging, landing pages, conversion paths, SEO, and performance; Manage external SEO resources and hold partners accountable; Scale outbound programs including campaign strategy, segmentation, and optimization; Improve lead capture, scoring, attribution, automation, and routing; Own LinkedIn Ads and paid digital channels including budget allocation and creative testing; Measure channel performance, CAC, conversion, and pipeline contribution; Implement AI and automation to accelerate execution and improve efficiency
Seniority
Mid-level, hands-on IC
