Digital Marketing Manager - North
Core
Plan, execute, and optimize B2B digital marketing programs to drive account engagement, pipeline growth, and revenue for Genesys' AI-powered experience orchestration platform.
Role type
Senior B2B Digital Marketing Manager
Builds
Regional digital marketing campaigns, webinar programs, and account-based engagement (ABE) initiatives for the UK, Nordics, and Benelux markets.
Domain
B2B SaaS / Enterprise AI Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B digital marketing strategy, paid media management, email marketing automation, content syndication, account-based engagement (ABE), budget oversight, cross-functional collaboration, data analytics, campaign execution, stakeholder management
Preferred skills
Regional campaign management across multiple markets, commercial mindset connecting marketing to pipeline outcomes, creative digital mindset
Technologies
Salesforce CRM, WordPress, 6sense, Taxi for Email, LinkedIn Campaign Manager, Tableau, Zoom, ChatGPT
Responsibilities
Manage end-to-end digital marketing programmes aligned with regional business priorities; own programme planning, execution, budget allocation, and performance measurement; develop and manage content syndication initiatives with external vendors; plan, launch, and analyse paid social programmes via LinkedIn Campaign Manager; lead production and delivery of webinar programmes; collaborate with external agencies on strategic marketing projects; partner with Marketing Automation teams on email nurture programmes; provide digital marketing leadership for Account-Based Engagement (ABE) initiatives; deliver digital marketing support across multiple sub-regions; act as a digital marketing partner to cross-functional teams including Customer Success and Sales; manage creation and maintenance of digital assets and landing pages using WordPress; monitor programme performance through analytics tools; manage relationships with internal stakeholders and external suppliers; oversee marketing spend and programme budgets.
Seniority
Senior, hands-on IC