Key Account Manager
Core
Develop new commercial opportunities and manage complex sales cycles for digital healthcare solutions targeting General Practitioners, Primary Care Units, and specialist doctors in the Italian healthcare sector.
Role type
Senior Account Manager (Healthcare)
Builds
Digital solutions for clinical, administrative, and organizational management
Domain
Healthcare / Digital Health
Deliverable
product features
Required skills
Consultative sales, new business development, stakeholder relationship management, complex negotiation, territory organization, CRM usage, digital transformation understanding
Preferred skills
Knowledge of Italian primary care market (MMG, PLS), experience selling software/digital services, knowledge of AFT and Community Health Centers, existing network with medical associations
Responsibilities
Research and acquire new clients among GPs and specialists, identify key representatives of territorial functional aggregations, develop relationships with coordinators and influential figures, identify opportunities at Community Health Centers and medical cooperatives, promote projects to professional groups, analyze client needs and build customized proposals, present solutions through meetings and demos, manage complex negotiations with multiple stakeholders, activate collaborations with local associations and partners, participate in industry events, ensure structured information transfer to activation teams, update CRM with activities and forecasts
