Senior Lifecycle Marketing Manager
Core
Drive customer retention, repeat visit frequency, and lifetime value across Destination Pet's portfolio through targeted, data-driven lifecycle campaigns spanning strategy and execution.
Role type
Senior Lifecycle Marketing Manager
Builds
Multi-channel lifecycle campaigns (email, SMS, push) and automated journeys for ~160 brands/locations
Domain
Pet industry, multi-location franchise/retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
lifecycle/CRM/retention marketing strategy, A/B and multivariate testing with statistical rigor, email deliverability fundamentals, marketing automation platform administration, customer segmentation frameworks, data governance
Preferred skills
experience in multi-location or portfolio-brand environments, revenue and growth orientation, operational empathy
Technologies
Braze, Segment
Responsibilities
Own end-to-end lifecycle marketing strategy across the customer journey; design and maintain customer segmentation frameworks; build and manage test cohorts for A/B and multivariate testing; serve as primary owner/administrator of Braze; design and execute A/B and multivariate tests; partner with cross-functional teams to align campaigns with brand standards and compliance requirements
Seniority
Senior, hands-on IC