Senior Lifecycle Marketing Manager
Core
Drive customer retention, repeat visit frequency, and lifetime value across Destination Pet's portfolio through targeted, data-driven lifecycle campaigns spanning strategy and execution.
Role type
Senior Lifecycle Marketing Manager
Builds
Multi-channel lifecycle campaigns (email, SMS, push) and automated journeys for ~160 brands/locations
Domain
Pet industry, multi-location franchise/retail
Required skills
Lifecycle/CRM/retention marketing strategy, A/B and multivariate testing design, marketing automation platform administration, customer segmentation framework design, email deliverability management, data governance, cross-functional collaboration
Preferred skills
Multi-brand portfolio experience, statistical rigor in testing, mentorship capabilities
Technologies
Braze, Segment
Responsibilities
Own end-to-end lifecycle marketing strategy across the customer journey; Develop and prioritize a testing roadmap across email, SMS, and push channels; Design and maintain customer segmentation frameworks; Build, QA, and deploy multi-channel lifecycle campaigns including trigger-based/automated journeys; Serve as primary owner/administrator of Braze; Design and execute A/B and multivariate tests; Partner with marketing, creative, operations, and legal teams
Seniority
Senior, hands-on IC