Analyst and Consultant, Principal
Core
Design and execute annual influencer and advocacy strategies to generate market-facing proof and drive revenue for SaaS products.
Role type
Senior IC Principal Analyst and Consultant (Advocacy & Partnerships)
Builds
Influencer programs, advocacy networks, co-marketing packages, and editorial content.
Domain
B2B SaaS Marketing / Influencer Advocacy
Deliverable
product features
Required skills
Strategic influence planning, relationship building, editorial judgment, program management, measurement & insight, cross-functional leadership, commercial acumen, risk & reputation stewardship
Preferred skills
SaaS experience, writing and editing complex software topics, executive communication, CRM and marketing automation fluency
Technologies
CRM, marketing automation, social listening, content analytics
Responsibilities
Translate company positioning into annual influencer plans; research, recruit, and nurture networks of industry experts and advocates; develop repeatable programs and editorial moments; partner cross-functionally to turn expertise into market proof; ensure brand safety and editorial integrity; create reporting linking activity to revenue and brand impact.
Seniority
Senior, hands-on IC
