PR Influencer Marketing Lead
Core
Building Planhat's earned-media and influencer engine from the ground up to secure press, podcast placements, and influencer partnerships that establish brand awareness before buyers search.
Role type
Senior PR & Influencer Marketing Lead (B2B SaaS)
Builds
Press coverage, podcast appearances, influencer campaigns, and executive media training
Domain
B2B SaaS, Tech, AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Press and PR program management, Influencer partnership management, Executive media coaching, Journalist and podcast host relationship building, AI tool fluency for research and drafting, Strategic narrative development, Launch coordination, Share of voice tracking, Agency direction
Preferred skills
Experience building functions from scratch, Deep fluency in tech Twitter/X and AI/B2B conversations
Technologies
AI tools for research, drafting, and monitoring
Responsibilities
Secure press and podcast placements, Coach executives for interviews and stage appearances, Run influencer and creator partnerships, Track coverage and share of voice, Brief and direct outside PR agencies, Build long-term relationships with media and influencers
Seniority
Senior, hands-on IC