Senior Lead - Marketing Operations & Strategy
Core
Senior Lead driving marketing strategy, operations, and account intelligence to support growth and executive decision-making for a B2B SaaS testing platform.
Role type
Senior Lead, Marketing Strategy & Operations
Builds
Strategic plans, market insights, account intelligence strategies, and data-driven marketing operations
Domain
B2B SaaS / Software Testing / Market Research
Deliverable
dashboards & analysis
Required skills
Strategic planning, market research (primary/secondary), competitive intelligence, data analysis, SQL, CRM management, account intelligence, project management
Preferred skills
MBA from class A institution, IIT or technology qualification, experience with ZoomInfo/LinkedIn Sales Navigator/Apollo
Technologies
Salesforce, SQL, ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn
Responsibilities
Develop shared priorities and growth strategy with functional leaders; conduct market research and competitive analysis; manage account intelligence and lead enrichment; maintain marketing database hygiene; integrate data into unified intelligence platforms; support executive decision-making with data-driven insights
Seniority
Senior, hands-on IC with strategic oversight