Lead Product Marketing Manager, Compete
Core
Building Zip's competitive strategy and market intelligence program to inform positioning and go-to-market approach.
Role type
Lead Product Marketing Manager (Competitive Intelligence)
Builds
Competitive playbooks, battle cards, market trend analysis, and strategic insights for GTM teams.
Domain
B2B Enterprise Procurement / AI Platform
Deliverable
product features | dashboards & analysis
Required skills
Competitive intelligence strategy, market research, data analysis, stakeholder influence, project management, sales enablement, messaging & positioning, GTM strategy, audience segmentation, content creation
Preferred skills
B2B procurement domain knowledge, enterprise technology sales lifecycle understanding
Technologies
N/A
Responsibilities
Own competitive intelligence strategy and conduct in-depth market research; Monitor and analyze competitor messaging, pricing, and GTM strategies; Develop competitive analysis materials (battlecards, briefs) for sales teams; Deliver training and enablement sessions for cross-functional teams; Collaborate with product managers to shape roadmap decisions based on competitive dynamics; Partner with analyst relations for thought leadership content; Synthesize complex data into actionable insights for GTM strategy.
Seniority
Senior, hands-on IC
