Global Digital Marketing Manager
Core
Lead and optimize global paid media and content syndication programs to generate qualified demand and drive revenue growth for a cyber risk management company.
Role type
Senior Digital Marketing Manager (Paid Media & Syndication)
Builds
Global paid search, account-based display advertising, and content syndication campaigns
Domain
Cybersecurity / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search management, Account-based marketing (ABM), Content syndication program management, Advanced analytics, Campaign optimization, B2B demand generation
Preferred skills
Google Ads/Display certifications, Marketing automation platforms, Growth-focused startup experience, Sales team collaboration
Technologies
Ryze AI, 6Sense, Google Analytics, Looker, Excel, HubSpot, Marketo, Pardot
Responsibilities
Design and optimize paid search campaigns using Ryze AI; Oversee display campaigns using 6Sense; Build and manage content syndication partnerships; Establish KPIs and conduct performance analysis; Manage allocated budget across channels; Collaborate with field marketing, operations, creative, and sales teams
Seniority
Senior, hands-on IC