Marketing Director
Core
Strategic and operational leadership for the University of Wisconsin–Oshkosh's marketing function, driving enrollment, reputation, and brand awareness through integrated campaigns.
Role type
Senior Marketing Director (University Relations)
Builds
Integrated marketing strategies, brand identity, and multi-channel campaigns for a public university.
Domain
Higher Education / Marketing & Communications
Deliverable
product features
Required skills
Strategic planning, integrated marketing strategy, team leadership, budget management, data analysis, brand management, cross-functional collaboration
Preferred skills
Higher education marketing experience, public sector/nonprofit leadership, institutional governance navigation, agency/vendor management
Technologies
Digital marketing platforms, social media tools, web analytics, advertising channels
Responsibilities
Direct strategic planning and resource allocation; lead marketing campaigns across creative, digital, and social channels; supervise and develop marketing staff; analyze market trends and campaign effectiveness; build brand identity and awareness; manage marketing budgets and external vendors.
Seniority
Senior, hands-on IC with leadership responsibilities