Sr. Director, Marketing and Communications (Peabody).
Core
Lead division-wide communications and marketing strategies to enhance the Peabody Institute's reputation, brand awareness, and audience engagement in the performing arts and higher education sector.
Role type
Sr. Director, Marketing and Communications (Strategy & Leadership)
Builds
Divisional communications strategy, brand visibility, and audience development programs for a performing arts conservatory.
Domain
Higher Education / Performing Arts
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic communications planning, omnichannel marketing strategy, media relations, crisis communication, team leadership, budget management, brand standards compliance, data-driven performance tracking, content strategy, stakeholder partnership.
Preferred skills
Experience in performing arts marketing, higher education enrollment strategy, cross-functional collaboration, analytics capabilities.
Technologies
Digital communications channels, social media platforms, paid advertising tools, analytics platforms.
Responsibilities
Develop and execute comprehensive communications and marketing strategies; manage national and local media relations; oversee internal and crisis communications; lead and mentor the communications team; collaborate with admissions and program leadership on targeted marketing; monitor and approve external communications; develop reporting strategies to evaluate campaign effectiveness.
Seniority
Senior, strategic leadership with hands-on team management