Strategy Lead – Líder de Estrategia (El Salvador)
Core
Lead the strategic development of a client portfolio, connecting business objectives with marketing initiatives for a marketing, communication, and creativity agency.
Role type
Strategy Lead (Marketing & Communications)
Builds
Integrated marketing strategies, brand positioning, customer journeys, and strategic briefs for client accounts.
Domain
Marketing, Communications, Brand Strategy
Deliverable
product features
Required skills
Brand strategy, multi-channel planning, market research, customer journey mapping, strategic briefs, influencer marketing, performance media, data analysis, executive communication, project management
Preferred skills
Experience with ClickUp, familiarity with AI tools for analysis and planning
Responsibilities
Define strategic direction for client portfolios, translate client business goals into marketing strategies, analyze audience trends and market opportunities, develop brand positioning and messaging architecture, design customer journeys, create strategic briefs for creative teams, present strategic recommendations to clients, interpret marketing metrics to evaluate impact, coordinate alignment between multidisciplinary teams.
Seniority
Mid-Senior, hands-on IC