Associate Director, Digital Marketing, Office of Alumni Relations
Core
Strategic lead for integrated marketing initiatives within the Central Office of Alumni Relations and the Johns Hopkins Alumni Association, shaping audience-centered strategies to advance alumni engagement, strengthen brand visibility, and drive measurable outcomes across events, lifelong learning, and career programs.
Role type
Associate Director, Digital Marketing
Builds
Integrated marketing campaigns, audience engagement journeys, and brand visibility for alumni programs
Domain
Higher Education / Alumni Relations
Deliverable
product features
Required skills
Strategic marketing planning, audience segmentation, campaign execution, media relations, content creation, team supervision, data analytics, KPI definition
Preferred skills
CRM systems (Salesforce), email marketing automation, paid social media advertising, website development tools, design tools, project management platforms
Technologies
Salesforce, Salesforce Marketing Cloud, MailChimp, Acoustic, Google Analytics, SproutSocial, Slack, Asana, Teams, Meta, LinkedIn, Drupal, WordPress, Canva, Adobe Suite, Scale to Win
Responsibilities
Develop and implement creative communication and marketing plans; Write and edit communication materials including speeches and news releases; Manage the communications and marketing team; Create original content such as web content and e-newsletters; Formulate and manage a comprehensive media relations strategy; Provide fiscal oversight of communications and marketing plans; Lead communications outreach and logistics for special events; Develop marketing analytics and reporting frameworks; Oversee marketing strategy and integrated campaign planning across digital and traditional channels.
Seniority
Senior, hands-on IC with team supervision