Digital Marketing Strategist
Core
Manage hands-on execution and day-to-day management of multi-channel marketing programs to generate qualified mortgage leads and deepen customer relationships.
Role type
Senior Digital Marketing Strategist
Builds
Marketing campaigns across digital and traditional channels for corporate strategic initiatives and retail Loan Officers
Domain
Mortgage lending / Digital marketing
Required skills
Multi-channel campaign management, Paid media (Google Ads, Meta, programmatic), CDP management, Marketing analytics, A/B testing, Project management, Stakeholder communication
Preferred skills
Field-facing or sales-facing marketing program experience
Technologies
Google Ads, Meta, CDP, Marketing automation platforms
Responsibilities
Manage setup, launch, and optimization of marketing campaigns; Lead Loan Officer training and demonstrations; Monitor campaign performance and recommend improvements; Partner with internal teams and external vendors; Proactively communicate project status and risks.
Seniority
Mid-Senior level, independent ownership